When Jamie’s Italian opened, it was so popular that everyone was lining up for it, and I believe they didn’t take bookings at the time. While I’ve watched a few episodes of various Jamie Oliver shows, I wasn’t too interested in 1. a Jamie Oliver restaurant and 2. an Italian restaurant. I find that Italian is a cuisine I avoid because so many mid-range restaurants do this quite poorly, being mainly pizza and pasta (the exception to this, and my continuous glimmer of hope is a 2004 experience of a restaurant in Crows Nest called Pino’s Pizzeria, where I had the most amazing zuppa di pesce). So when a big name was involved, I didn’t mindgiving it a go.